A Report on the Strategic Culture and Marketing Strategy of Canon

A Report on the Strategic Culture and Marketing Strategy of Canon This is a report and detail analysis of internal structure and culture of Canon. Canon is an established international firm in the photocopy and imaging industry. It operates in diverse range of markets which includes business solution, computer imaging, broadcast and communication, medical system and industrial product. This report further evaluates the overseas opportunities of Canon using PESTEL framework. PESTEL is used to analyse the macro environment and to indentify the key drivers of change affecting the company. The analysis of the internal structures and culture of Canon was carried out by using the McKinseys 7S model and SWOT framework to analyze the company internal capabilities. This report is divided into three parts. The first part focuses on the analysis of internal structures and culture of Canon. The McKinseys 7S model and SWOT framework are used in this section for the analysis. The second part relies on Ansoff matrix to assess the overseas growth options available to Canon. The last segment is an analysis of the overseas opportunities for Canon and recommend a suitable overseas market for the company to entry. 2.0 An assessment of Canon internal structures and culture The structure in organization arises as a result of the necessity of the people in organization to know who is in charge, what their role is and who to turn to if there is any concern. Therefore, whether small or large, local, national or multinational, an organization has to have a structure. Henry Mintzberg (1983, p.2) submits that the structure of an organization is the sum total of the ways in which its labour is divided into distinct tasks and then its coordination is achieved among these tasks. Canon as a horizontal organisation includes worldwide Group companies and management committees which are established to address important management issues, and serve a mutual-check function complementing its system of products and operations  [1]  . In this regard, the structure of Canon significantly affects how the company pursue and realized its strategic objectives. It allows or constraints workers (as the case may be) to actually makes changes and get culturally align with the company strategy. All of the company strategic initiatives rely on the ability of the worker to manipulate the culture of the company that guide employee behaviour in the organization. Cooperate culture is the sum of the sociological markers and behaviours of those within an organisation. The degree to which this aligns with the organisation core values is a powerful driver for success. In using the McKinseys 7S model and SWOT framework, the analysis of Canon internal structures and culture are further expatiated. 2.1 Canon Global: McKinseys 7-S and Swot analysis Introduced by McKinsey and Company in the 1970s, the 7-S model has revolutionalised the way management thinks about organisation effectiveness. It is essentially a framework developed to address the critical role of coordination, rather than structure in an organisation. The 7-S that is strategy, structure, staffing, style, skills, system and shared value are used to analysed Canon simultaneously below. 2.1.1 Analysing Canon: The Mckinseys 7S model In terms of strategy, Canon aims to achieve and sustain its goal of becoming a truly excellent global photocopy and imaging company through its five key strategies for growth. Particularly, its strategy follows from the company adoption of the kyosei philosophy in a global corporation plan. Canon operates a flat structure. It is a horizontal organisation which includes worldwide Group companies and management committees (Refer to Appendix 1). It is important to note that different firms are structured in different ways depending on their size, their culture, their activities and their history. Canon represents what Boje and Dennehy submits as a post modern organisation (2000) and therefore able to strategically respond to the contemporary business environment. A post modern organisation comprises a networked set of diverse, self-managed, self-controlled teams with poly-centres that is many centres of coordination that fold and unfold according to the requirements of the tasks. Being a post modern organisation not only explains the systemic nature of Canon, the ability of the company to implement the kyosei philosophy in every segment of the company is also a clear example. Likewise, teams are organized in flat design, employees are highly empowered and involved in the job, information is fluid and continuous improvement is emphasized throughout. Canon is a flat organization that values and entrust the experience of its staffs to do what is right in the organization. As of December 31, 2009 Canon staff strengths stood at 25,683 globally. It is has highly technical and talented staffs. Canon recognises that learning and development is an important aspect of an organisation growth and development (Sadler-Smith, E 2006, p.2), it has invested on training its staffs and this has leads to an improved skills and knowledge by its staff and in particular area of staff expertise. Canon approach to the articulation of its value is based on aligning individual and organisational goals. Therefore with well trained staff, Canon has developed the ability overtime to compete favourably in the industry. Canon has sustains a vitalised culture among its employee for a long period of time (Kono and Clegg 1998, p. 176). The company ability to ensure that its shared value are integrated into the company as a whole and that they are limited to the management levels explains its style and shared value. Furthermore, the style at which an organisation chooses to pursue its objectives is crucial to the successful realization of those objectives. The core values are foundational to everything that the company does, and organisational style of doing things is part of the core values. It helps defines how the employee, dealers and suppliers are going to help the company contribute to achieving the organisation vision. Canon is an organisation that prides on excellence and technology. Canon of invention is an invincible powerful force that gently nudges the workers into compliance with being continuously innovative. Canon marketing campaign often takes account the local consideration and languages. The kyosei corporate philosophy symbolizes the corporate value which is the shared value of the company. Kyosei means living and working together for the common good which embody the broader share value of the organisation All people regardless of race religion or culture, harmonising living an d working together into the future. 2.1.2 The Swot analysis of Canon This section involves the identification of strengths, weaknesses, opportunities and threats as regards to Canon. The SWOT analysis is a management instrument for developing structured response options to deal with external threats and exploit opportunities. 2.1.2.1 Strengths The unique concept and quality of the services offered by Canon is its one major competitive strength. It has been able to sustain this through its focus on inventions and also continuous management innovative reforms. Improved management quality refers to the achievement of real-time management that immediately puts into practise strategies based on well-horned decision-making process (The Canon Story, 2009/2010). The strength of the company to maintain its competitiveness also emanates from good customer relationship it has established with its customers overtime. It has succeeded in transforming the mindset of its employee to be focus on total optimization and profit and has thus enable the employees to relate to customers in an effective and efficient ways. In addition, it has multi skilled labour that cut across all segment of the organisation expertise and they are very effective in matching both the tangible and intangible company resources to its strategies. 2.1.2.2 Weakness Despite the fact that Canon is a global name, it has not extensively exploits other business areas and domains outside its traditional markets of Europe, United States, China and Japan. It should not only restrict its participation to exhibitions in markets outside its traditional zones, it has to be seen to establish production lines in such emerging economies like Brazil and South Africa. This has the potential of sustain its global competitiveness and these markets are rapidly growing with major global impacts. It will also bolster the company diversification process. 2.1.2.3 Opportunities Although, the company expansion into China is also applicable to all major brands in the imaging industry, Canon major opportunity for competitiveness stems from this expansion into Asian countries. In this light, it will be able to benefits from the rise in the demand for digital product in these countries. It bolsters its capability to capture growing demand worldwide for digital products. By focusing on China and other Asian markets, Canon can benefits from the growth potential of these rapidly emerging markets. 2.1.2.4 Threats The major threats to Canon in the industry are from its competitors products. There are intensive competitions among the major players such as Sharp, Toshiba, Sony, Samsung and others each striving for excellence. This creates intensive competition for substitutes products that Canon has to deal with. However, it should be noted that Canon is responding adequately by establishing fully automated production lines built around automated machinery and robot to sustain international competitiveness. 3.0 An examination of Canons strategic business growth In this section, the Ansoff Matrix is used to analyse the process of Canon strategic business growth. The Ansoff growth matrix is a tool for strategic business planning. Although, it must be used along with other decision making tools, the Ansoff Matrix is a tool that can be used to formulate growth strategy for business and market. Table 1 shows the matrix as developed by Igor Ansoff below: As shown in the above diagram, the matrix formulation considers two growth areas which could be the launch of a new or existing product in the markets and growth of a new or expansion of the existing markets. Therefore the growth strategies are developed based on the formulation of growth strategy for the business concerning the products and markets. These are: One, existing product in an existing market, which is indicated as market penetration. Two, new products in an existing market, this is indicated as product development. Three, existing product in new markets, this is market development, and four, new product launch in new markets which is the diversification strategy. Canons Ansoff Matrix 3.1.1 Market Penetration The market penetration strategy of Canon is focus on selling the existing product in existing markets. The company in selling its existing products in the markets can embark of product price cuts in other to increase the sales in existing products. The primary objective is to continue to achieve higher market share in existing markets which of course involve improving the elements of the marketing mix. 3.1.2 Market Development This will involves launching the existing products into a new market overseas or targeting new segments in the home market. For example, Canon launch its products in various countries with different purchasing powers therefore the company will have to match the cost of production of their product in competition with others existing business in the same county. 3.1.3 Products development This simply involves the development of a new product for their loyal customers in the existing markets. This mainly is been carried out by creating new products with modified feature to attract customers. Canon uses this as strategy of continuously developing and upgrading its products while at the same time aiming to ensure the loyalty of its customers. 3.1.4 Diversification Diversification involves that Canon enter a new market with completely new products. This strategy may be suitable for Canon as it has gained a market share in established markets and are seeking new growth opportunity of business which has reach saturation in their markets. Therefore, it can invest completely in new areas as it is doing now medical imaging and other advanced technologies. 4.0 An evaluation of overseas opportunities for Canon The PESTEL framework is used here to analyse Canons overseas opportunities and its suitability for overseas market entry. The market environment where an organisation stands contains both the micro and macro aspects of the environment. PESTEL is used to analyse the macro environment and to indentify the key drivers of change affecting customer buying behaviour in the photography and imaging industry. The PESTEL framework for Canon in three countries is first tabulated below before the short analysis is done. Factors (PESTEL) China USA Brazil Political Attract Investment Investment friendly Attract investment Economic High consumer demands High consumer demand High consumer demand Social Rapidly expanding middle class Large middle and buoyant middle class Growing middle class Technological Growing rapidly Established Growing Environmental Conducive Conducive Conducive Legal Unstable Stable Stable Table 2: PESTEL Analysis The above table shows a simple evaluation of how the political, economic, social, technological, environmental and legal factors affect Canon business expansion in three countries. In terms of the political factor, China, USA and Brazil political environment are conducive for investment. They are attractive for investment and as such there is opportunity for expansion by Canon. In China, the economy has been growing between 9%-11% every year since the 1980s. Chinas rapid economic growth is reflected in a high concentration of Ultra-High Net Worth Individual (Ultra-HNWIs); it raises the peoples standard of living. This is also similar to Brazil where consumers purchasing power is on the increase. Therefore the Chinese economic development over the past three decades, Brazil growing consumer consumption and United States large middle class are indications of market opportunities for Canon. The rapidly and upper class in China seeks to enhance its identity and quality of life with luxury goods which is a good opportunity for Canon as its concentrates into high-tech products. China is not only an attractive market because of its large population, Chinese consumer markets is increasingly tending towards high-tech products. The growing demand for medical imaging products in China is an opportunity that Canon has to tap into. In regards to the environmental factors, a keenly awareness of the industry, market, trends, demographics and burgeoning technologies is important for Canon strategic business development. For instance, there is growing global need for technology that protects the environment and as such Canon can seek to expand its capacity in this area. The tremendous opportunities that springs from globalization should be balanced by the need to remain vigilant of changes in the societal, political and business climate of the world at large. While the existing laws in China which is in various jurisdictions governing issues such as taxes, personal privacy of China is uncertain and unstable, the legal factors in USA and Brazil are very conducive for Canon rapid business growth and expansion programmes. 4.1 Canon market entry strategy The market entry strategy pursue by a company depends on its vision, the company attitudes towards risks and importantly the available investment capital. The level of risks and financial rewards increases as a company moves from market entry strategy such as exporting to joint venture to licensing and ultimately to direct investment. Canon evaluates the revenue channels such as licensing, investment and strategic alliances/partnership and uses that as a market entry strategy with minimal risks. A firm choice of mode of entry to a market is central to the implementation of its international strategy (Pehrsson, 2008). Canon has often taken a broad approach to international market entry. This is because most of its products are often available through distributors in many major capitals. It makes the company an already existing entity even before any major entry into such markets. With the advantage of first player in the market, Canon has build up a strong reputation to maintain market position. However, when existing company seeks to enter developing markets, there are additional strategies and issues to address. Canon usually replicates its style and the strategy that have serves it well without significant adaptation. Therefore, Canon normally enters new markets with the objectives of achieving greater market penetration. Largely, this approach has been successful for the company in China.

A Web of Brands Essay

The essay, â€Å"A Web of Brands† by Naomi Klein focused on the relationship between clothing manufacturers in Toronto, Canada during the 1930’s and the clothing manufacturers in Jakarta during the 1980’s. The responsibilities for the web brands were accounted for cheap labor and the need for money of young Jakartans in order to survive. The need for cheap labor and the use of young adults resulted the people to take jobs far from their country. When Klein wrote about global coincidence. He also stated that there was a noteworthy alignment of two or more events that have no evident causal connections. These were seen when he spoke with the Kaho workers about working and living in a clothing factory. The ironic part was the fact that the factory where the London Fog Clothing in Jakarta was made, was the same manufacturer that Klein’s apartment building used in making the clothes during the 1930’s before the operation was finally moved to Jakarta. The purpose of the introduction was to paint a picture of Toronto during the 1930’s when clothing manufacturers still existed in town. Since the factories have now been moved to Jakarta, nothing much were left, but signs and loft apartments. Klein repeats the word â€Å"abysmal† twice in his essay with great detail because of the horrible condition that the Kaho workers endured during their days at work and at home. â€Å"Abysmal† usually connotes the feeling of being extremely or hopelessly negative, with the notion of having severe conditions. Postindustrial, on the other hand, is defined as a society wherein an economic transition occurred from being a manufacturing based economy to a service based economy. Furthermore, â€Å"limbo† is defined as the state of being disregarded or forgotten. Being required by rules is the definition for â€Å"compulsory†. Receiving something, such as money, either given or received as payment is connoted for compensation. Recourse, on the other hand, is defined as the act of turning to someone for assistance. Moreover, charades is defined as the acting out of a phrase by an individual for others to guess. Tenacious is then defined as being good at remembering. For euphoric, it is defined as the imparting of great feeling of well-being. Lastly, manic is defined as the state of high excitement and activity found in bipolar disease and is occasionally incorporated with other mental illnesses. The connection I had with logos was a very good question. I do not buy things merrily just because of the logo they carry. I buy goods, such as clothing, cars, electronics, and food for the reasonable price they have and not because of the brand/logo. For once, I bought two Champion t-shirts for the price of one, as compared to a Nike shirt, where I have to pay for a full price. I have always believed in bargain shopping and not in logo shopping. In the essay â€Å"Live free and Starve† by Chitra Divakaruni, the thesis is stated when Divakaruni writes â€Å"the liberals passed the bill†. Third world counties were names given to nations that were underdeveloped economically during the 20th century. The name Third World arose during the Cold War refering to nations that did not belong to the First and Second World countries. While there is debate over the appropriateness of the term, and no alternative is without detractors, the term is one embraced by many. As Americans, we are at the top of the pyramid, having moved up by satisfying all needs required at each level. When Divakaruni wrote about the Maslow pyramid, her purpose was to show that even if Americans were at the top, it is difficult to satisfy the needs of each level. The third world countries were not priviledge to have the opportunities Americans or other first and second world countries have, such as excellent education, decent jobs, and proper shelter to live in. The effect of the last paragraph and the rhetorical questions Divakaruni had was a strategy on how people will be educated and survive when the bill passes. By doing this, Divakaruni brings up some very good points as to how the people will survive once the bill is passed. The metaphor that Divakaruni used when writing about children laborers means that if the children stop working, their families will not have any money to survive. For short, the childreen need to work in order to financially support their families. The most basic cause of a large, poor family is survival. This can also be attributed to all of the family members being required to work in order to provide food and pay the bills. Although a large population of poor families exist in the United States, reasons may be attributed to the fact that Americans are sending good jobs to other countries in order to acquire cheaper labor, instead of keeping the jobs in the country to lessen poverty. Moving on, the essay â€Å"Drugs† by Gore Vidal is not outdated in terms of views regarding drugs in the United States. In this regard, what Vidal wrote about the government is true up to this day. Vidal appears to anticipate the response of the audience in the sixth paragraph of the essay. When Vidal asked questions within the paragraph, he gave anticipated answers to what the readers might say or think. The function of the rhetorical questions within the essay was a way for the public to ask themselves the same question while reading. By doing this, Vidal made the readers view the current situation with drugs in our country. Exhortation means a communication intended to urge or persuade the recipients to take some action. GNP, on the other hand, means Gross National Product. Mainliners is a slang term; referring to a principal and easily accessible vein, usually in the arm or leg, into which a drug can be injected. Furthermore, â€Å"perennially† means in a perennial manner repeatedly. Curtailed means to cut short or reduce. With the underestimated phrase, Vidal meant that he was not doing anything on his own, accepting what Homer gave him, but making it even worse. I am in favor of legalizing non-narcotic drugs. I have been to Amsterdam and the Netherlands. I have seen the possibility of how the United States could legalize these drugs. Amsterdam is a pleasant place to visit with wonderful people who live by. The country has positively allowed the legalization of non-narcotic drugs. Cafes, where drugs were available, where open for sale to the busy public. The selling of drugs is only monitored by the owner, who in turn, was carefully monitored by the Amsterdam government. I spent eleven weeks in Amsterdam, but I saw no dealers nor addicts. What I saw was a guy in the cafe being neglected with the drug, for he was already high. I believe that the legalization of the non-narcotic drugs in the United States would work in the country. If the Europeans were able to handle it, the Americans can. The essay, â€Å"Safe Sex Lies† by Meghan Daum, the awareness for AIDS became a pop culture, especially to people who did not believe that it can happen to them. Therefore, it has taken on the power of a myth that this belief on one’s social status can avoid transmission of HIV. There are two types of â€Å"Safe Sex Lies† discussed in the Daum’s essay. The first was â€Å"you do not know where they has been† and the second is â€Å"they did not tell me that he was shooting drugs†. These two examples of the lies about safe sex make the average person look ignorant. The effect of Daum’s confession is focused on the fact that no one has a perfect life. Repeated tests makes a person feel more at ease about the aids situation. People need to be more cautious with what they are doing, especially when it comes to having sex with their partners, whom they know little about. Children of the 20th century have been repeatedly told about the aids virus. As we all know, kids believe almost everything they hear on the radio or see on television. The effect of the word â€Å"those† in the first paragraph is a sarcastic meaning for all the needles and condoms that Daum had seen in her lifetime. The effect of the informal language that Daum used in her essay was effective for the essay. By writing the essay in an informal manner, the reader easily comprehends what is being said, receiving the points easily. Writing the essay in an informal manner was a good decision from the writer’s end, resulting in more queries about the said AIDS virus. I feel that handing out packets of condoms to kids these days is a bad idea. They are given the impression that engaging in pre-marital sex is alright. Sex should not be rushed, it has to wait either after marriage, or when both are mature enough to handle the consequences that come with it. Nowadays, what all the kids see on television is someone blowing up a condom. After such deed, they do not know the harsh realities that come with it, when broken. This is no joke, be cautious and aware of what you are doing.

The Downside Risk of Good Concept Essay Topics That No One Is Talking About

The Downside Risk of Good Concept Essay Topics That No One Is Talking About You shouldn't believe that you've got to choose a critical topic to be in a position to have a powerful writing sample. When it's to do an essay, composing is actually only the beginning. When prior brainstorming is finished, you might begin drafting your essay. If you've been requested to compose an essay explaining an idea, the most essential task you face is deciding what things to write about. You sure don't need to select an argumentative essay subject that most individuals are taking care of or one of several argumentative essay topics that have been used thin within the preceding years essay writer. Utilizing a writing service is the perfect approach to have a well-written essay to use as a guideline to make sure the essays you write are hitting all the crucial points and are at the appropriate depth needed for your academic grade. It's also advisable to ask your instructor about the essay requirements that you want to follow. It's critical that the service you decide on knows for sure they're only selecting the ideal essay writers. The grade you'll get on your own assortment of argumentative subject and upon the argumentative essay itself would be quite worthwhile. The topic which you are likely to choose should be interesting for you personally, in other case it would be really challenging to collect all facts and basic info to earn a fantastic paper. Composition, brief type of article that has read. Typically, it's crucial that you choose a topic from a collection of societal networking advertising research paper problems. The most recent news provides you with a grea t hint about topic that you ought to highlight in your work. What's more, school isn't generally happening in the class room. Your essay might think about the ways a definition of friendship evolves as an individual gets older, and you may think about what exactly is or isn't essential in a friend. It's possible for you to grow to be a word artist with the aid of your pen or computer only! You have the best experience or achievement in your life before going to college. A Secret Weapon for Good Concept Essay Topics For the large part, nonetheless, your essay should describe the notion of economy and think about why economics have started to take up such an important part in social studies. You may see which ideas are alike and must be grouped together. There are various cases where the theory of democracy comes into play. When you wish to explain an idea, you must have the most suitable quantity of vocabulary so you can explain your thoughts in great particulars. Sociolo gy course wants a lot of reading. Education research paper topics provide education majors a selection of samples about how to compose projects that range from adult learning theories to early education literacy. In most instances, you're writing for your instructor and classmates, but it's vital to consider different individuals who might be considering your subject. Higher grades are only a few clicks away from you! A concept essay is a kind of a literary essay piece that's utilised to present an idea or a topic with the sole goal of providing a crystal clear definition and explanation. In your essay, think of the idea of popularity and the way it may have come to be. You ought to think about what their expectations are and what sort of concept essay topics could be appealing to them. Concept papers offer an in-depth analysis of a topic that is valuable to the writer. Typically, a definition essay isn't complicated to write. It is preferable to select complex terms with the wide definition. As you probably know, simply because you've got a definition essay topic and a couple examples doesn't indicate you've got an essay. Your definition is likely to become your principal idea, thesis, and then the full essay. When you're attempting to begin your research paper you want to get an excellent outline and form some important tips for research topics. Not all research paper topics are made equal, and you would like to be certain you opt for a terrific topic before you commence writing. Normally, a concept paper discusses a controversial topic which might be interpreted in a variety of ways. Attempting to compose a research paper on a topic that doesn't have a lot of research on it's incredibly hard, so before you choose a topic, do a little preliminary searching and make certain you're have all the info you should compose your paper.

Effects Of Alcohol On New Zealand - 1469 Words

HOWEVER YOU DO IT, TELL THEM TO EASE UP ON THE DRINK. Alcohol is the most commonly used recreational drug in Aotearoa New Zealand. While females traditionally consume less alcohol than males, there are a number of reasons for looking more closely at women and their consumption and related harm. Females may be more vulnerable to the effects of alcohol than males, with a number of factors that can contribute including body size and composition, age and genetics. The other health risks associated with high alcohol consumption by females, includes breast cancer and risks to those other than the drinker, especially fetal alcohol spectrum disorder (FASD) in babies born to women who drank during their pregnancies. In this report I will be going to evaluate the health promotion program, Ease up on the drink, started by the Alcohol Advisory Council of New Zealand (ALACNZ) in April 2010, against the harmful drinking culture of the people in New Zealand. This report also looks in to the trends of alcohol consumption in New Zealand population (incl uding all ethnicities) and for Maori, Pacific and Asian females and the various programs that were initiated by the campaign to reduce the harmful alcohol intake and finally how it impacted on the individuals. New Zealand has a chronic drinking problem. Previous advertising campaigns have created high awareness of the effects of excessive drinking but behaviour remained stubbornly unchanged. The health promotion program, Ease up on the drinkShow MoreRelatedEffects Of Alcohol On New Zealand Essay1054 Words   |  5 PagesALCOTROL ORGANISATION Introduction Alcohol is one of the most abused substance in New Zealand. According to NZ Drug Foundation (2014), 1/3 of the families in New Zealand have a member that is alcoholic. These are alarming because alcohol problems are somewhat unrecognizable. Thus leading to abuse and dependency in time. Alcohol leads no good to one’s body. 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